Great Customer Service Makes a Difference for Elkhorn

Elkhorn, a small family-owned company in New Hampshire, is known for its quality products and customer service. The company has been around since 1872, making it one of the oldest companies in the United States. Good to Great Customer Service is the title of a book by Jim Collins. It talks about how great companies […]

Grow Your Business With the Right Mix of Strategy and Culture

In this blog, we will explore how to create a successful company culture that is both innovative and sustainable. The key to success is finding the balance between strategy and culture. The business culture is the mix of strategy and culture that a company has. A company’s culture can be defined as the way they […]

Get Your Cafe Business Up and Running with These Handy Resources

With a cafe business, it is important to have a well-thought out plan. You need to know what you want your cafe to be and how you will achieve this goal. When it comes to starting a cafe, there are many resources that can help you get started on the right foot. The coffee shop […]

3 Technology Trends Streamlining Operations for Healthcare Startups

Healthcare startups are gaining traction in the US, with many companies popping up to offer services that can improve patient care. To stay competitive, healthcare startups must find ways to streamline operations and cut costs, but this is no easy task. The digital transformation in healthcare 2021 is a trend that will streamline operations for […]

How a Buyer (or User) Persona Can Improve Your Business

Businesses are always looking for ways to improve their customer experience, but how do you know what will work? A buyer persona is a tool that helps identify the type of person who might be interested in your product or service. This post is part of our Business Startup Guide, a selected collection of our […]

How and Why to Collect Customer Email Addresses

This blog is an introduction to collecting customer email addresses and why it’s important. The how to collect email addresses on website is a question that has been asked many times. This blog will answer how and why to collect customer email addresses. Do you keep track of your customers’ contact information? Being able to […]

How Garrett McKenzie Made Our Product Better

Garrett McKenzie, the CEO of a company called InVision, has been on a mission to make his product better. “This Is For You, My Friend,” was the headline of this article when it first published on Medium. With permission, it has been reprinted here. “Making someone happy is very essential. Make even one person happy.” […]

How I Got My First Customer: I Networked From the Very Start

When I first started my business, I didn’t know what to do. So I did what any entrepreneur would do-I networked. Networking is the most important part of building a business, and it’s often overlooked by entrepreneurs. I got my first customer in the very beginning. It was a friend of mine who introduced me […]

How Lean Startup Principles Shaped My Business

Entrepreneurship is a constantly evolving process of trial and error. In today’s world, it’s not enough to have a business idea that sounds good on paper. You need to be able to deliver value in order for your idea to succeed. Lean Startup principles are a set of business principles that have been used by […]

How Many Hats Should You Wear? When to Outsource As an Entrepreneur

When you start a business, it can be tempting to do everything yourself. However, not everyone is cut out for entrepreneurship and sometimes outsourcing is the better option. Here’s how to know when you should outsource your work as an entrepreneur. Outsourcing is a great way to grow your business. You should outsource when you […]

How Not to Divide Ownership

The process of dividing ownership is one that has been in place for centuries. It is a long and complicated process, but it can be done with the right legal team. When dividing shares between three partners, it is important to make sure that each partner gets the same amount of shares. There are many […]

How Should You Handle Unhappy Customers?

Businesses must be able to deal with unhappy customers, and there are a number of ways that can be done. This article discusses some different methods for handling unhappy customers. You should handle angry customers the way you would handle happy ones. The key is to make sure that your customer knows how much you […]

How to Accept Payments From Your Customers

The internet has brought a new era of convenience to the world. Now, businesses have the opportunity to provide their customers with a convenient way to purchase goods and services online. With this ease of access comes a challenge of how businesses can accept payments from their customers without compromising security or privacy. The best […]

How to Build a Website for a New Product (and How We Did It)

As a startup, you need to build a website for your new product. You have some ideas and resources but the initial design is not quite there yet. In this blog, we’ll share how we built our current site and some of the challenges that came up along the way. The how to build a […]