Can I Expense This? An Accountant Explains the World of Write-Offs
With tax season upon us, there are plenty of questions about how businesses can deduct their expenses. CPA Elisabeth Racki takes a deep dive into the most common write-offs to help you understand what they are and how much your business may be able to claim as an expense. The “is coffee an allowable business […]
Business Plans vs. Strategic Plans: What’s the Difference?
Business plans lay out a company’s long-term strategy, while strategic plans outline how the business will reach its short- and medium-term goals. The difference between these two planning types is important to know for any entrepreneur or executive looking to set realistic expectations in today’s competitive marketplace. Business plans and strategic plans are both important […]
Business Pitch, Elevator Pitch, and the LivePlan Pitch: What’s the Difference?
Business pitches can be tricky, especially when you’re not sure what form it should take. The standard elevator pitch is a quick overview of your business and its benefits to the listener without any specific information about yourself or your company. LivePlan Pitch focuses on creating a more personal experience with someone who might potentially […]
Home Based Business Idea
Business idea. In the last few years, online businesses have been on a boom. In 2017 alone, there were more than 10 million small business start-ups and 33% of those entrepreneurs started their first company from home. With these types of statistics coming into light every day it’s no wonder that people are still wanting […]
MicroAid: Helping Entrepreneurs Rise Out of Poverty
The world is full of entrepreneurs. Many are starting their own business, but there are still millions who do not have the means to create a sustainable livelihood for themselves and their families. MicroAid helps these aspiring small-business owners get off the ground by providing them with vital resources—from funding opportunities to marketable skills training—in […]
Building an Email Marketing List
The goal of this blog post is to help you build an email marketing list for your business. It provides a step-by-step process that breaks down the different components and how they work together, as well as what tools are available to aid in these processes. Email marketing is one of the most effective tools […]
How to Build a Successful Subscription Business Model
A business model is the set of rules that govern how a company makes money. It defines what activities are necessary to reach success and when it will happen. The most successful subscription models have complex business models, including many different revenue streams. The “subscription business model pdf” is a guide on how to build […]
Build a Better Brand
As a marketing professional, I know that a brand is more than just a logo and the product it sells. It’s about harnessing value for its consumers through design, customer experience and content. In this post, we take an in-depth look at how brands can leverage technology to help them build better products from start […]
Bragging Rights for Small Business
We all know that bragging rights are extremely important for small businesses. But according to a new survey, the key is in networking and engaging with local communities. The study found that 81% of millennials think it’s not enough just to have an online presence anymore. They want their social media profiles linked up with […]
Leading Edge or Bleeding Edge: The Make or Break Difference
“Bleeding Edge” is a term used to describe cutting-edge technology. It implies that the system or product in question has not yet been perfected and still contains many errors, flaws, and other issues. “Leading edge” products are those which have fewer bugs than the bleeding edge ones–they’re more stable but often lack innovation. Companies that […]
The Billion Dollar Fashion Week [Slideshare]
Fashion is a major industry that has seen many fluctuations in the last century. From the great depression and World War II to globalization, fashion can be divided into functional and luxury markets. The latter market grew exponentially over the past few years with brands like Gucci, Chanel, Yves Saint Laurent achieving high levels of […]
Beware the Cash Traps
Cash traps are a myriad of deceptive practices that companies use to get you to spend more money. Learn how they work and what your rights are when it comes to these sneaky marketing techniques. “Cash trap meaning” is a term that refers to the act of someone trying to scam you for money. The […]
What Is a Benefit Corporation?
A benefit corporation is a for-profit entity that operates in the public interest and whose profits are distributed to its owners. Benefit corporations were created with the idea of increasing transparency and accountability, but they can also be used by companies looking to make their operations more sustainable or community-driven.What has been lacking from traditional […]
25 Tips to Make Sure Your Startup Doesn’t Fail
Entrepreneurs must be aware that, as with any other industry, the odds of success are stacked against them. The journey to entrepreneurship can seem like a dangerous endeavor and many people will tell you not to do it. If your startup succeeds or fails, there is no turning back: this should give you all the […]
