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4 Steps to Create a Viral Video

November 8, 2021
By James Gussie

Technology that allows audiences to create, share and consume videos has been around for a while – however it is still relatively new. In order to succeed in the digital age, companies need to be able to understand how people are experiencing their content online.

A viral video is one that has gone viral on YouTube, and it can be created in 4 steps. The first step is to create a story with an interesting hook. Next, the creator should find a good medium for making the video. Finally, they should use their creativity to come up with a catchy title and thumbnail image. Read more in detail here: what makes a video viral on youtube.

A viral video may be a huge thing for a company. More views translate to more leads, which generally translates to more sales. Furthermore, putting your product, service, or emblem in front of millions of people may result in a long-term increase in brand recognition, allowing you to compete against more established competitors.

Who wouldn’t want something like that?

The only issue with becoming viral is that no one understands how it occurs. It’s nearly impossible to predict whether a video will win over viewers’ hearts and minds (or leave them looking for something else to watch).

Even content producers who are renowned for regularly producing viral material are only successful a small percentage of the time. The unfortunate reality is that there is no one-size-fits-all formula for becoming an overnight internet celebrity. Furthermore, content producers that post with the express aim of becoming viral often provide bland, forgettable experiences that squander time and money.

This isn’t to say you shouldn’t set your sights high. However, you should put your primary focus on creating useful content that supports your brand’s message. You won’t strike a home run with every video, but you should always aim for an engaging, high-quality experience that strategically conveys essential information. You can put yourself in the best position to succeed by thinking about the elements that many viral videos share—and incorporating those elements into your own content.

Table of Contents

Follow These 4 Steps to Increase Your Chances of Going Viral

1. Get straight to the point

We all know that people’s attention spans are shortening (kudos if you’re still reading this), and your video will be up against practically everything else on the internet for views. Your goal is to provide as much value as possible in the time you have available. Cut any elements of your video that don’t serve a clear purpose.

How long should a video be? You don’t want viewers to watch a video that lasts more than a few minutes in general. In a couple of seconds, though, a lot may be done. If you’re one of the 871 million people who watched “Charlie bit my finger – again!” on YouTube in 2007, you know that 55 seconds of home video footage can be pretty hilarious.

If you haven’t seen it yet, you’ll most likely click the link above to do so right now. It’ll only take a minute, after all. On the other hand, if the film had been five minutes long, it would not have had the same impact, and we would not be talking about it now.

2. Get them to feel it

Regardless of media, the greatest tales evoke powerful emotions. While branded video content may not follow a narrative arc in the same way that “Game of Thrones” does, it should nonetheless elicit an emotional response from viewers—preferably a good one. Negative viral material does exist, and it can be costly for businesses.

Remember Kendall Jenner’s Pepsi commercial from 2017? It went viral for all the wrong reasons, as it was accused of copying the “Black Lives Matter” protest movement. The outcry eventually forced Pepsi to remove the commercial, costing the company more than a few consumers.

It’s not ideal to have people watch your video out of irritation, rage, or incredulity, so what emotions should you be aiming for? The research “The Role of Emotions in Viral Content,” released by the content marketing firm Fractl in 2018, looked at the various emotions that viral videos frequently elicit among viewers. What are the top five? Amusement, interest, surprise, happiness, and pleasure are all words that come to me when I think of amusement, interest, surprise, happiness,

Your video will be much more likely to be shared if it can make viewers experience a mix of these feelings. Just ask “Laughing Chewbacca Mask Lady,” whose video, despite being almost four minutes lengthy, has been watched over 12 million times since 2016.

This lady radiates joy, and it’s almost hard not to laugh along with her as she recounts her tale. “Your laugh is infectious,” one viewer said, while another said, “What a lovely woman; I adore her laugh.” These facts alone reveal why this video has become so famous.

What’s the bottom line? You’ll probably be pleased with the amount of interaction your video gets if you can make people happy with it.

3. Keep it current.

Aligning your content with current events or cultural trends is usually a good idea, but if your brand isn’t naturally inclined to keep up with hot subjects, it may need more effort on your side. Audiences may not need your opinion on every item of news that appears on the top page of Reddit or Twitter, but if a popular hashtag or meme is related to your business, don’t be hesitant to get on board.

A new commercial from Aviation Gin demonstrates how to do it correctly. In case you missed it, the 2019 Christmas video commercial parodies another previous holiday ad, this one from Peloton, which was panned for the way it marketed the popular workout bike. Aviation recruited “Peloton wife” (the woman at the heart of the misplaced video) to appear in a funny advertisement mocking the bike ad almost soon after Peloton’s disaster made news.

The gin business published their video fast enough to take advantage of the traffic that Peloton’s gaffe continued to produce, so there was already a captive audience waiting to join the discussion. Many advertisers and marketers applauded Aviation’s decision and saw it as a case study in how to provide relevant content.

4. Involve and engage with the audience

Creating branded content is time-consuming, and it doesn’t stop when you click the “publish” button. You’ll want to sit back, relax, and take in the scenery, but avoid the temptation. Instead, keep an eye on interaction and attempt to see patterns in how people are responding to your video.

If it begins to take off, seek for ways to engage with viewers to keep the discussion going. If it fails, analyze audience responses to see what you need do differently in your future video.

When video of a young father having a funny discussion with his babbling infant went viral, the father demonstrated how to turn content into additional possibilities. On CNN and “The Today Show,” he and his chatty baby were highlighted. Later, he was approached by Denny’s to appear in a commercial that references the duo’s popular film.

It may seem like the end when you finally post a piece of content that you’ve been working on for days, weeks, or months, but it’s actually only the beginning. When you share your film with the world, you never know what will happen.

With Your Branded Video Production, You’ll Be Seeing Greatness

Although viral videos have helped to create multibillion-dollar businesses (we’re looking at you, Dollar Shave Club), video material that doesn’t “break the internet” may still be quite successful. As you produce your brand video, concentrate on the aspects you can influence, and follow the methods outlined above to broaden the reach of your material. If you repeat this process frequently enough, one of your videos may become the next viral phenomenon.

The “how to make a video viral on social media” is a guide that includes four steps. The first step is to create a catchy title for your video, the second step is to share it on social media, the third step is to promote it and the fourth step is to track its progress.

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Frequently Asked Questions

How do you make a viral video?

A: Unfortunately, it is rather difficult to accurately answer this question. If you are looking for a video that has gone viral or will go viral soon, please send me an email at [email protected] and I would be happy to give you the link of such content.

What 3 elements are required to make a video go viral?

A: Virality is not a single, controlled factor. There are many variables that come into play when trying to answer this question. Online virality can be broken down into three main categories: time spent watching the video, what the viewer saw in the first few seconds of viewing it, and how integrated with their online social circles he or she was before they watched it.

How do I make a viral video marketing?

A: It is quite easy to make a viral video marketing. All you have to do is perform the tasks step by step in order and record each of them so that it can be edited together properly when posted online.