Unboxing videos are a major force in the world of eCommerce marketing. What started out as being a simple way for people to show what they have bought has become an effective way to build trust. Unboxing videos on YouTube have amassed 25 billion views so far, showing how much potential there is for small businesses.
A Way to Validate Online Shopping
62% of people watch unboxing videos as a way to see the packaging, product size, accessories, instructions, and overall quality before committing to a purchase. This matters because online shopping can feel somewhat uncertain, but unboxing videos remove that uncertainty. For businesses, unboxing videos are also a form of social proof.
When a creator opens a product live on camera, viewers can see the item in context while seeing how it looks outside of a controlled photoshoot. Packaging can influence how someone feels about a purchase as well. A well-packaged product can create a stronger first impression. As 52% of people will purchase a product from a brand that uses engaging packaging, unboxing videos are about more than showing a product; they're about giving people insight into the whole buying experience. You can find out more about that on this US website.
Insight into the Live Streaming Boom
Live unboxing videos reflect the wider boom of live streaming. Live sports streaming platforms are set to grow to $68.3 billion by 2030, and there are over 130 niche or specialized sports apps that operate worldwide.
Music acts are also taking to live streaming to create content for social media. From tour bus videos to behind-the-scenes footage and more, live streaming is a powerful tool that facilitates immediate engagement.
In the casino sector, live dealer games account for 20% of online gambling activity. Live online casino UK games, which range from blackjack to roulette and even poker, connect people with a real dealer over a live feed, providing an instant and transparent experience, something audiences are resonating with right now.
Interestingly, for businesses, live video creates content that pre-recorded advertisements can’t compete with. Whether it’s a product launch, demonstration, or Q&A, customers can see the product in real-time, ask questions, and connect with brands on a deeper level.
In an attempt to capitalize on the live unboxing boom, businesses are changing the way they approach packaging.
Apple now has an unboxing room in its HQ, where a packaging designer opens hundreds of boxes to refine the customer’s experience.
Birchbox, a beauty subscription service, changes its creative boxes every month, allowing people to livestream unboxing clips online. Loot Crate is another example. The eCommerce company turns its shipping box into a collectable item that matches the theme for that month, which facilitates more unboxing videos and publicity from influencers who livestream online.
By combining unboxing videos with live streaming, influencers and businesses are not only aiding transparency with the act of unboxing an item as it arrives in the post, but they are also doing it in real-time, which doubles down on trust, one of the main drivers of customer retention and purchasing power.
