Aristocrat Leisure opened its fiscal year with a massive boom, which reflected just how aggressively the group has been pushing its worldwide expansion plans.
The global gaming giant is poised to close the year with its strongest performance, recording a 12 percent increase in profit to nearly AU$1.5 billion.
Aristocrat’s revenue rose by 11% to AU$6.29bn, demonstrating their ability to stand strong in an increasingly competitive gaming market.
The financial results are only the tip of the iceberg. Aristocrat is going through a new phase marked by acquisitions and technology investments.
Aristocrat’s fiscal leap was aided by the addition of NeoGames last year. The acquisition immediately gave Aristocrat scale as it now controls an even larger suite of products.
The company also registered impressive numbers in its land-based business, especially in North America, Australia and New Zealand.
While many players prefer visiting an online casino to enjoy their gaming experience, physical experiences are still in demand. Aristocrat expand gaming operations by over 4,100 units, raising market share to 43%.
The Baron slot machine was a massive hit. In Australia and New Zealand, shipment share jumped to a remarkable 43% over the year and even up to 52% in the final six months. This growth has been driven by the success of Baron Upright and the performance of new games.
Across the rest of the globe, Aristocrat’s revenue moved up by over 11% with its profit almost doubling, thanks to its Asia-Pacific properties.
Aristocrat also performed incredibly well again in North America, its most important market. With premium ASPs and a 31% ship share, its numbers in North America reiterate why the company has held on to a leadership position in the market.
Even with competitors innovating their hardware and establishing new casino partnerships, Aristocrat’s franchise hold in the market and new-generation slot machines have kept them at the front of the pack.
They took this momentum into social gaming, where Product Madness enjoyed one of its best performances in years. The social casino sector contracted by 9% but Aristocrat defied the odds, rising by 5% and expanding their margins.
They took the bold decision to switch towards a direct-to-consumer distribution model, and this change led to an increase in DTC revenue from 7% to 16% of total segment revenue. The unit has become leaner and more resilient against unsettling market tides.
Aristocrat’s Interactive sector, thanks to the NeoGames integration, delivered the most notable growth of the year with revenue surging by nearly 54% and profit by an outstanding 87%.
They would launch 74 games over 12 months, supported by remote game server technology, which is expected to unlock new levels of scalability in the coming years.
The division’s EBITDA increased by more than 87%, giving Aristocrat a clear path towards its goal of generating US$653 million (AU$1 billion) in annual Interactive revenue.
However, Aristocrat is not stopping with NeoGames. They recently agreed a deal to acquire pioneer slot streamer Awager Limited. Slot streaming has shown promise, allowing players to get real-time casino gameplay online.
Awager is already a noteworthy name in the United States market, backed by proprietary technology and exclusive distribution agreements with major iGaming platforms.
Bringing Awager into the Aristocrat portfolio gives the group another high-growth digital channel with teams across the world.
The company has undergone a massive leadership reshuffle behind the scenes as it accelerates into the next growth phase.
Aristocrat Interactive chief executive officer Moti Malul ushered NeoGames in and played a key role in the unit’s direction over the last few years. He will leave his role in March 2026.
Dylan Slaney is expected to succeed him and will join this month if he receives the final approvals. Slaney has more than a decade of top-level iGaming experience, having held leadership positions at industry giants such as Light & Wonder, NYX and SG Digital.
Aristocrat also announced changes to its corporate affairs and marketing leadership. Chief Corporate Affairs Officer Natalie Toohey leaves after seven years during which she helped transform the company’s global stakeholder engagement and investor communications.
Barry French will take the reins, bringing over 35 years of international experience in telecommunications, technology, aerospace and defence. French will oversee the recently expanded Corporate Affairs & Marketing unit, leading strategic messaging.
