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How to Develop a Link Building Strategy for Your eCommerce Business

September 18, 2021
By James Gussie

Link building is the process of creating links between your website and other websites that can help you rank higher in search engine rankings. This strategy is important for any ecommerce business, but it’s especially crucial for those who sell products online.

Link building strategies for ecommerce are essential to the success of any online business. A link building strategy is a plan that will help you build links and create content that your targeted audience wants to see.

Is it beneficial to your eCommerce company to focus on link building? For eCommerce businesses, ranking well on Google for relevant keywords is the equivalent of having a physical store on a busy street. You’ll make a lot of sales just by being in the right location at the right time when people are looking to spend money.

Solid connections from relevant websites connecting back to yours, as well as effective internal links, are required to accomplish this. To get started, let’s look at some of the best link-building strategies for your eCommerce store.

What is link building, exactly?

Link building is the process of obtaining hyperlinks on other websites that go back to your page. Link building is essential for internet companies since it helps to establish authority and trust. While link building is not the sole component of a successful SEO strategy, it is an important component that may support your other efforts.

Links are an important part of increasing your site’s traffic and are one of the most important ranking criteria in search engine algorithms (such as Google’s). Links show that one website supports another and provide users a direct path to your website. Link building enhances the rating of your website, increases traffic, and aids in the sale of more goods. If you want to rank high for competitive, lucrative keywords, you’ll have to be creative with your link development.

The many kinds of connections are described.

The two most frequent types of links on your eCommerce site are internal and external connections. It’s just as important to understand the different kinds of links accessible as it is to understand their role in your SEO strategy.

Links throughout the site

Internal links are connections between sites inside the same domain. A high number of links going to a single page on your site tells Google that the information on that page is important. In eCommerce, internal links from your main navigation and category pages are a given. They may also be made with the help of a “Similar Products” feed that displays on each product page and blog post.

Internal links are useful on any web page, even product sites. This product page for punching bags demonstrates how to create material that builds credibility by including information that connects to specific goods that support a headline.

Links to other websites

External links are hyperlinks that go from your website’s content to another high-ranking web page. Take these votes of confidence and reputation points into account. External connections pointing back to your website demonstrate to Google that you are trustworthy and genuine. External connections, on the other hand, are not all created equal.

Google uses links to determine the authority and worth of your site, and it will do the same with the site that connects to you. The value of a link may be influenced by its reliability, popularity, relevance, and a variety of other experiential characteristics. External links from broken or spammy sites that you don’t want referring to your own site may appear in certain circumstances. In such scenario, you’d either delete the links or go through a disavow procedure that blacklists the offending links.

This is a more sophisticated activity that you won’t have to do very frequently or early on.

There are nofollow and follow links.

A follow link tells search engines that the link is safe to click, while a nofollow link tells search engines that the link should not be clicked. Making certain links nofollow may aid search engine optimization while also effectively removing your “vote.” A website should have a mix of nofollow and follow backlinks.

What exactly is anchor text, and how does it relate to links?

The anchor text is the part of the link that may be clicked, and it’s typically simple to identify since it’s highlighted and written in blue. The anchor text on your website is very important since it helps Google comprehend what your website is about. You should attempt to make your anchor text seem natural and include as many keywords as possible that you want your site to rank for.

These are the many kinds of anchor text you’ll employ to create links.

Identical match

In exact match, keywords are utilized as anchor text. When it comes to Google rankings, including keywords as anchor text may be very advantageous.

Matches in part

You utilize a mix of keywords that are relevant to your website when you use partial match anchor text. Despite the fact that it isn’t a perfect match, this is still a good way to tell Google what your website is about and generate traffic.

a summons to action

A call to action is a statement that urges the reader to do something, and it’s crucial for link development. CTAs have been proven to improve click-through rates, resulting in greater traffic and website success. Utilizing a CTA for anchor text is an example of using the term “Learn More” with a link to your sponsored social media page.

Branded

Branded anchor text is when you use the name of a company as anchor text. For example, if you’re talking about Google and want to connect to their website, your anchor text would be “Google.”

5 pointers for e-commerce link development

Your link profile’s strength and understanding of link building have a direct effect on where your website appears in search results. It’s critical to find material on which you can develop links, as well as to utilize outreach techniques that rely on bloggers and other websites to help you acquire traffic and reputation. Get creative with link building and utilize these useful link building strategies to expand your audience and create reputation as an eCommerce site.

1. Start a blog and do some competition research.

A excellent method for gaining links is to add a blog to your site with relevant material and then conduct outreach to encourage others to link to your posts. You may pass on the benefits of the referral by connecting out to better converting sites. Search for a rival in Ahrefs and check the “Top Sites by Links” section to discover which pages have referrals. You may produce content that competes with comparable sites and improves the likelihood that someone will link to your resources using these suggestions.

Keep an eye on your top rivals to see if they’ve found any fresh backlink opportunities that you haven’t. Understanding where your rivals stand requires doing a competitive analysis to discover missing connections.

2. Use resource page link building to connect to product pages.

Resource link building is a helpful link building method that connects to goods, since many eCommerce site owners struggle to generate connections to category and product pages. You may start by prospecting for resource pages in the usual way. Use the search keywords inurl:resources OR inurl:links “PRODUCTCATEGORY” to find what you’re looking for. Reverse engineer the pages mentioned once you’ve found a few reference sites for that product category to discover additional backlink possibilities.

There are consumer goods resource sites with direct links to items and categories. A home gym enthusiast’s research page, for example, could contain links to workout clothes, water bottles, safety gear, and gym equipment. This home training equipment page uses the search term “train at home” to connect to the company’s many relevant goods.

3. Make use of a FAQ page.

FAQ pages are valuable tools for resolving issues in your industry. They’re a kind of linkable material designed to help a website rank highly in search engines for a large number of long-tail keywords related to a particular subject. If people search for these keywords, they will discover your article.

The FAQ at the bottom of this wholesale cleaning supplies category page by Zogics is a fantastic example of combining the power of helpful content with link building and utilizing a FAQ to get additional exposure.

4. Look through your link profile.

A link profile is a list of all the links that have been found on your website. Consider it your website’s link fingerprint. A decent link profile is made up of just clean links that don’t seem spammy or forced/manipulated. Your link profile may be influenced by the age of your site, the industry you’re in, the quality of your links, and other variables.

The components of your site’s link profile are as follows:

the kinds of backlinks to your website
the wording of the links’ anchors
how such connections were made

Google considers the aforementioned factors in order to maintain SEO as clean as feasible. You can check your link profile and understand why your eCommerce sites are ranking where they are in search results by using tools like Moz Link Explorer. You may also do a competition study, locate broken links, analyze and monitor your backlinks and incoming links, and perform other tasks. Frequently, it’s your homepage that receives the most connections from the most prestigious sites.

Consider this Laflore Paris webpage, which includes connections from high-authority sites such as Treehugger and Vogue UK. By adding “As Seen On…” badges to your site’s homepage, you may utilize these links as a trust indicator for prospective consumers after you’ve identified them by analyzing your link profile.

5. Establish affiliate relationships

Affiliate links are often branded as “Nofollow,” indicating that they will have little effect on your rankings. They will, however, increase your visibility and bring more visitors to your eCommerce website. As a consequence, more natural backlinks may emerge.

Developing affiliate relationships with bloggers and influencers is a fantastic strategy to not only boost sales and traffic to your site, but also to acquire connections to it. If you select the right affiliate partners, you may receive connections from high-quality sites. Another benefit is that these links are delivered to your product pages regularly.

The most important takeaways

Link building for eCommerce sites is a time-consuming task. It’s done via strategic planning, precise value estimation, and meticulous execution of link-building efforts spanning from content creation to outreach. The time and work you invest into having your link-building plan up and going will be well worth it in the end.

The google ads strategy for ecommerce is a guide that will help you develop a link building strategy for your eCommerce business.

Frequently Asked Questions

How do you develop a link building strategy?

Link building is a strategy of getting links to your website. It can be done in many ways, such as social media, blog posts, and more. There are many different link building strategies that you can use.